A cup of MILO, whether you prefer it hot or cold, is the perfect way to describe growing up in New Zealand. School camp, sleepovers, late-night bonfires, sprinkled on ice cream, or simply an after-school snack, there's something nostalgic about the chocolate malt drink that brings back floods of memories. Which is why we can't believe it's been 85 years of the iconic green tins!
Launched in New Zealand in 1935, MILO was developed to help nourish children suffering from poor diets and malnutrition during the Great Depression. Nowadays, MILO is made in more than 40 countries, formulated to (when mixed with milk) provide all the essential nutrients for children who need a nutritional boost.
To celebrate this momentous anniversary, MILO has teamed up with legendary New Zealand artist Dick Frizzell, to create original art pieces for their limited edition 85th anniversary tins.
Inspired by Kiwi kids, Dick says "It’s always interesting to tap into what a product means to a country.
"I think MILO is one of those brands that sparks nostalgia and I wanted to capture the essence of the energy and fun Kiwi kids experience growing up," Dick says. talking about his three original prints designed classic Kiwi childhood pastimes in mind.
All drawn in Dick Frizzell's recognisable Kiwiana style, scenes on the tins depict a rugby game, a boy soaring on a rope swing, and children jumping off a wharf. The images are the perfect depiction of our best childhood memories. When paired with the iconic taste of MILO, it's really the ultimate swirl of nostalgia.
The perfect way to commemorate one of Kiwi's favourite childhood treats, the tins are collector's edition and are available on Countdown and New World shelves now!